MOIST VS DRY NICOTINE POUCHES: WHAT ARE THE DIFFERENCES?

Moist nicotine pouches – sometimes known as ‘wet pouches’ - are slim and soft, designed to feel hydrated as soon as you take them out of the can. For example, ZONE is a semi-moist nicotine pouch.

Read more: What do nicotine pouches feel like?

This higher moisture content means the pouches may feel slightly spongy, and they are pleasant in your mouth. Plus, they offer quick flavour release!

Moist nicotine pouches typically suit adult nicotine users who want fast nicotine absorption and immediate flavour. It’s important to know, though, that more moisture can lead to increased saliva production and a chance of drip.

You’ll also need to ensure they’re stored correctly. Leaving the can open can cause the pouches to dry out. While this won’t make them unsafe, they will no longer be at their best: the flavour may be milder, the nicotine release may be slower, and there may be greater reliance on saliva to activate them.

Dry nicotine pouches are the opposite; They feel dry when you take them out of the can.

This type of nicotine pouch is firm and compact, offering a more discreet experience and a gradual release of nicotine and flavour (which can make them feel longer lasting).

Dry nicotine pouches are popular amongst adult nicotine users who want a product with a longer shelf-life that creates less saliva.

Their biggest drawback is that they can feel scratchy, and the firm material may agitate your gums when you first pop them in your mouth. This will subside, though, once the pouch moistens using your mouth saliva.

In the battle of dry vs moist nicotine pouches, neither is better. Instead, one may be more suited to your personal preferences. Here’s a comparison of the key differences:

So, if you’re looking for a subtle pouch with a gradual release and aren’t bothered by texture, dry may suit. For fast acting flavour and nicotine release with a more comfortable mouthfeel, choose moist nicotine pouches.

Try our semi-moist pouches. Shop online or find your nearest stockist with our store locator.

And don’t forget that our FAQs page, updated monthly, is always on hand with the answers to what people tend to ask most.

Steph Williams is a content marketer with over a decade's worth of writing experience, much of this time with Imperial Brands. She has written for some of the UK's biggest brands, helping them reach millions of people.