What Are Nicotine Pouches? A Beginner’s Guide to OND

Heard people talking about snus lately? Traditional snus is a smokeless tobacco product that's banned for sale in the UK, and it's sometimes confused with tobacco-free nicotine pouches, which are legal. Our snus vs nicotine pouches guide breaks down the differences properly, and if you're curious where it all started, our history of nicotine pouches traces the story from 16th-century snuff through to ZONE today.
Nicotine pouches are an oral nicotine delivery system for adults also known as OND (Oral Nicotine Delivery). It’s an alternative nicotine product that offers flavour in a more discreet way than vaping.
New ZONE tobacco-free pouches come in a choice of flavours across 10mg, 11mg, and 17mg nicotine strengths. ZONE comes in a can of 20 pouches complete with a handy waste compartment in the lid for used pouches.
What Are NicotinePouches?

Nicotine pouches are small, white sachets (that look like little pillows for mice) designed to deliver nicotine into the bloodstream through the lining of the mouth.
To use a nicotine pouch, you simply place it between your upper lip and gum and wait while it releases nicotine and flavour over the next 30 minutes. Discover more in our guide to best nicotine pouch placement: upper vs lower lip
Unlike traditional snus, ZONE nicotine pouches do not contain tobacco leaf. They come in a small can that fits into your pocket, so they're discreet and easy to bring with you wherever you go.
ZONE nicotine pouches offer:
• Fast acting nicotine Intensity
• Intense and long-lasting flavour
• Soft pouch material to ensure comfort
• Varied range of flavours
What’s in NicotinePouches?

ZONE nicotine pouches are made from a blend of plant-based fibres, food-grade flavourings, and pharmaceutical-grade nicotine, giving a comfortable mouthfeel as well as long-lasting flavour. For a detailed look, our guide to nicotine pouch ingredients covers exactly what's inside, and why.
Zone Nicotine PouchFlavours

ZONE comes in a variety of strengths and flavours including:
• ZONE Cool Mint has an intense taste of peppermint, with a refreshingly cool blast. Cool Mint has 11mg nicotine per pouch to offer an intense nicotine experience.
• ZONE Sweet Mint is a fresh, sweet minty flavour with a refreshingly cool blast. Sweet Mint has 10mg nicotine per pouch to deliver an intense nicotine experience.
• ZONE Berry Blast combines a blast of red berry flavours with a hint of spicy vanilla. Berry Blast has 11mg nicotine per pouch for an intense nicotine experience.
• ZONE Juicy peach offers a sweet, intense and yet balanced taste combo of peach and black tea with a hint of hibiscus. Juicy Peach has 10mg nicotine per pouch and delivers an intense nicotine experience.
• ZONE Watermelon Ice has an intense sweet taste of watermelon with a cooling finish of icy mint. Watermelon Ice has 11mg nicotine per pouch for an intense nicotine experience.
Not sure which strength suits you? Our nicotine strength guide will help you to choose.
Are Nicotine Pouches Legal in theUK?

Yes, nicotine pouches are legal in the UK. For more details, including upcoming changes under the Tobacco and Vapes Act, see our dedicated guide to nicotine pouch regulation.
Why People Choose NicotinePouches

The UK nicotine pouch category has grown rapidly in recent years. Our piece on why nicotine pouches have become so popular covers the data behind that growth in more detail.
How do Nicotine PouchesWork?

Using a pouch is straightforward: place it between your upper lip and gum, and it'll release nicotine and flavour for around 30 minutes before you remove and dispose of it. Our guide on how to use nicotine pouches covers this step by step.
ZONE nicotine pouches offer a smoke-free, discreet, and convenient way to consume nicotine, with no smoke and no mess — just nicotine and flavour.
Ready to try one? Use our store locator to find ZONE near you.
Kate Thompson
About the Author
Kate Thompson is a lifestyle writer who has been widely published with over 20 years in digital content; she is well-versed in the latest developments in the UK nicotine industry.
